Each hired and upgrades increase reputation. Visitors number based on reputation. Hired staff is cheap but its duration is very short. Items have more duration each upgrade. Punk may come daily, and will decrease visitors and incomes. You can rid him by hiring a bouncer. Ladies Night need no money, but need some reputation and visitor. You can loan money if you need. It'll pay debt automatically every day. You can't have another loan until all debt cleared. If your money is minus you'll game over.